{"id":33089,"date":"2025-08-12T12:41:15","date_gmt":"2025-08-12T10:41:15","guid":{"rendered":"https:\/\/www.cefam.fr\/?p=33089"},"modified":"2025-08-12T16:06:07","modified_gmt":"2025-08-12T14:06:07","slug":"alumni-of-the-month-carla-casano","status":"publish","type":"post","link":"https:\/\/www.cefam.fr\/en\/2025\/08\/12\/alumni-of-the-month-carla-casano\/","title":{"rendered":"#Alumni of the month &#8211; Carla Casano"},"content":{"rendered":"\n<p><strong>Our alumni are a constant source of inspiration to current students.<\/strong><\/p>\n\n\n\n<p><strong>CARLA CASANO<\/strong>, Senior Coordinator, Global Integrated Public Relations \u00e0 New York, Etats-Unis<\/p>\n\n\n\n<p><strong>Why did you choose to study at CEFAM ?<\/strong> I felt so unfit for the French educational system back in High School that I was actively searching for a different school\/system that would promote a different learning pattern \u2013 a learning experience allowing students to be themselves and evolve at their own pace while feeling supported and cared for. An alumni told me about CEFAM and it directly resonated with me as I always dreamed of graduating from an American business school, and as importantly, of living in NYC. I chose CEFAM for the many opportunities the school gives to its student: internships, double degrees, amazing teachers, and the whole American experience.<\/p>\n\n\n\n<p><strong>What is your one special memory of your time at CEFAM ?<\/strong> I have so many! At CEFAM I made lifelong friends with whom I have wonderful memories that I\u2019ll carry with me forever. I guess the most special memory, professionally wise, remains the day I was accepted at Chanel in London for my first internship. CEFAM helped me secure this internship, assisting me with the ideation of a relevant resume\/cover letter package and prepping me for interviews. I felt supported throughout the entire process, which meant a lot to me as an intimidated freshman student entering such a big company at such a young age.<\/p>\n\n\n\n<p><strong>In one word, how would you describe CEFAM ?<\/strong> To me CEFAM rhymes with Opportunities.<\/p>\n\n\n\n<p><strong>What have you done since graduating from CEFAM ?<\/strong> I graduated from PACE again with a Master\u2019s degree in Customer Intelligence and Marketing Analytics and stayed in NYC, which I call home now. I worked for a couple fashion marketing agencies as a freelancer where I began to specialize in Public Relations. I re-entered the luxury industry with Gigantem, a PR and Marketing agency representing Swiss Watch brands such as Zenith (LVMH), Parmigiani Fleurier, H. Moser, Blancpain\u2026 Then, I joined Calvin Klein.<\/p>\n\n\n\n<p><strong>What is your current job role? And what does it involve ?<\/strong> As a Global Integrated PR and Marketing Senior Coordinator at Calvin Klein, I oversee global communications strategies, programming, and activations to drive demand aligned to the brand goals and business objectives. I\u2019m responsible of coordinating and developing external communications plans that foster consumer connections and inspire new\/existing audiences via media relations, partnerships and channels. I support in building a network of relevant media and industry relations in and help facilitate ongoing media opportunities. I support the identification, ideation and implementation of communications and storytelling opportunities across all communications functions: Social Media\/Community Management, Celebrity, Influence, Corporate Communications, Brand Experience, New Product Ventures, etc. I also participate in the development of proactive global communications programs and asset packs, partnering on all incoming\/outgoing media requests and opportunities across product, launches, press-days, content, and experiences. This role closely partners with full Integrated PR and Influence team and other cross functional teams \u2013 with a focus on coordinated owned\/earned and paid editorial strategies, to amplify the brand\u2019s key business priorities seasonally. Finally, I coordinate communications calendar and reporting across all media\/PR activity and supports managers with all reporting around press programs based on existing\/new platforms &amp; consumer insights.<\/p>\n\n\n\n<p><strong>How did CEFAM help you get to where you are now ?<\/strong> Aside from improving my English significantly, CEFAM also gave me a taste for marketing! I learned a lot from my classes and professors. Most importantly, CEFAM gave me the opportunity to begin my career in high fashion early on. Without all these internships at Chanel and Hermes, and without CEFAM\u2019s help to prep for these, I wouldn\u2019t be where I\u2019m at today.<\/p>\n\n\n\n<p><strong>What advice would you give to CEFAM current students preparing to graduate ?<\/strong> Stay focused on your objectives and have faith in your abilities and skills. CEFAM prepared you well for the professional World so don\u2019t settle for less than you envision for yourself. Don\u2019t let anything or anyone prevent you from pursuing your goals. I would also advise CEFAM students to be intentional and strategic when choosing their internship and to remain 100% committed while interning \u2013 all in all, take it seriously! Keep your professional network close even post-internships as these really do open incredible doors. Your internships are the foundations of your professional pathway.<\/p>\n\n\n\n<p><strong>Tell us something about yourself that most people don\u2019t know:<\/strong> I almost dropped out of CEFAM because I was having too much of a hard time in statistics classes. If that\u2019s your case, with any class, hold on tight, don\u2019t give up.<\/p>\n\n\n\n<p><strong>What is your motto ?<\/strong> If you want something, don\u2019t stop until you get it and don\u2019t be afraid to dream big.<\/p>\n","protected":false},"excerpt":{"rendered":"Our alumni are a constant source of inspiration to current students. CARLA CASANO, Senior Coordinator, Global Integrated Public Relations \u00e0 New York, Etats-Unis Why did you choose to study at CEFAM ? I felt so unfit for the French educational system back in High School that I was actively searching for a different school\/system that&hellip;","protected":false},"author":12,"featured_media":21494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[118,85],"tags":[],"class_list":["post-33089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-alumnis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#Alumni of the month - Carla Casano - CEFAM<\/title>\n<meta name=\"description\" content=\"Alumni of the Month is a new initiative that will allow us to recognize the professional achievement, inspiring career, or exceptional contribution of our alumni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cefam.fr\/en\/2025\/08\/12\/alumni-of-the-month-carla-casano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Alumni of the month - Carla Casano - CEFAM\" \/>\n<meta property=\"og:description\" content=\"Alumni of the Month is a new initiative that will allow us to recognize the professional achievement, inspiring career, or exceptional contribution of our alumni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cefam.fr\/en\/2025\/08\/12\/alumni-of-the-month-carla-casano\/\" \/>\n<meta property=\"og:site_name\" content=\"CEFAM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CEFAM\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T10:41:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T14:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cefam.fr\/wp-content\/uploads\/2023\/01\/headshot.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"415\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stepup agence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stepup agence\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cefam.fr\\\/en\\\/2025\\\/08\\\/12\\\/alumni-of-the-month-carla-casano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cefam.fr\\\/en\\\/2025\\\/08\\\/12\\\/alumni-of-the-month-carla-casano\\\/\"},\"author\":{\"name\":\"stepup agence\",\"@id\":\"https:\\\/\\\/www.cefam.fr\\\/#\\\/schema\\\/person\\\/9d0c518db575764a7c3f722b39219680\"},\"headline\":\"#Alumni of the month &#8211; 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