Rentrée décalée : intégrez une école de management international
Suivre des études en management international ouvre des perspectives de carrière variées, en France comme à l’étranger. Pour vous lancer
- Spend 24 hours immersed at CEFAM
Retail, sales, and e-commerce are direct career paths for graduates of the Business Track for students interested in negotiation, business development, and customer relations. These careers range from prospecting and account management to leading a sales or digital business unit. In an international context, they also require an understanding of markets, the ability to adapt one’s approach, and the ability to work in English with a variety of stakeholders.
Understanding a client’s needs, presenting a case, negotiating, and building a business relationship. These skills are developed in particular in Sales Management & Negotiation.
Identify new customers or markets and turn opportunities into business.
Analyze consumer behavior and expectations in order to tailor the product offering and the customer journey, particularly through Consumer Behavior and Marketing Research.
Use business and digital metrics to track performance and guide decision-making. The course Data Management for Business Strategies course contributes significantly to this skill.
Understanding digital channels, websites, and the strategies for growing an online business. Digital Marketing is part of the Marketing specialization.
Make an offer, tailor your message to your audience, and present a business proposal.
Business Developer
Identifies new business opportunities, conducts prospecting, and contributes to the development of new markets or clients.
Sales Manager
Leads sales operations, monitors goals, and supports a sales team.
Key Account Manager
Develops and maintains relationships with key clients.
Sales Engineer
Develops sales of products or services that require a good understanding of customer needs.
Export Manager
Expands business operations in several international markets.
eCommerce Manager
Manages the sales operations of an e-commerce site and monitors its performance.
The Business Track is the main gateway to careers in business, sales, and e-commerce.
Marketing Specialization in the 4th Year in Lyon
Several courses are directly related to these professions:
Specializations Abroad
At partner universities, students can choose majors in, among other fields, Marketing, International Business, or Management, depending on the institution.
Internships
Professional experience provides opportunities to gain hands-on experience in sales, prospecting, market research, customer relations, or international business development.
Suivre des études en management international ouvre des perspectives de carrière variées, en France comme à l’étranger. Pour vous lancer
S’envoler vers les États-Unis pour y réaliser ses études supérieures en management international fait rêver de nombreux jeunes. La qualité
Vous avez pour ambition de créer votre entreprise, en France ou ailleurs dans le monde ? Un cursus de bachelor
Graduates can pursue careers as sales representatives, business developers, or account managers, depending on their background and experience. These roles involve growing sales and building lasting relationships with clients. With experience, they can advance to key account management or sales management.
It helps you understand customer needs, the positioning of a product or service, and a company’s business objectives. Sales roles also require negotiation skills, active listening, and the ability to persuade. Internships in sales or business development provide opportunities to put these skills into practice.
Yes, by combining training in business and marketing with experience in online sales. Responsibilities may include managing a website’s sales activities, tracking sales, or improving the customer journey. Proficiency in digital tools and performance metrics is a valuable complement to this career path.
CEFAM’s English-language courses and international environment prepare students to interact with counterparts from different countries. To develop an international business profile, it is advisable to supplement this training with internships related to exports, foreign market development, or international client management.
