Executive Management and Strategy

Imagine the strategies that will help tomorrow's brands grow

Leading an organization and guiding its strategic decisions

The functions of general management and strategy are suited for graduates who wish to gradually take on greater responsibilities in leading a business unit, a team, or a company. For a CEFAM graduate, this career path may involve team management, business management, project management, or entrepreneurship before moving into executive roles. The international aspect is often a key component of these positions.

Executive Management and Strategy

Skills Sought in This Industry

Analysis and Strategic Vision

The ability to analyze a company’s environment, identify priorities, and translate strategic direction into action. The course Strategic Management & Organizational Policy is offered, in particular, as part of the 4th-year specializations in Lyon.

Leadership and Management

Coordinating teams, delegating tasks, setting goals, and supporting their implementation. These skills are developed through management courses and group projects.

Financial Literacy

Interpret key financial indicators and incorporate their implications into decision-making. The Business Track includes, in particular, International Finance and, depending on the specialization, Financial Planning & Analysis.

Project Management

Organizing a project, coordinating with multiple stakeholders, and monitoring its progress. Internships provide an opportunity to gradually put these skills into practice.

Communication and the Ability to Persuade

Present a decision, advocate for a recommendation, negotiate, and tailor your message to different audiences.

International Decision-Making

Working in English and gaining experience in multicultural environments develop the ability to work with international teams and partners.

Examples of jobs in the sector

Team Manager

Coordinates a team, assigns responsibilities, and monitors progress toward goals.

Business Manager

Leads the development of a business and can integrate commercial, financial, and managerial aspects.

International Project Manager

Coordinates projects involving multiple teams, markets, or countries.

Chief Executive Officer

Leads the company's operations and implements its strategic direction.

Manager

Is responsible for the overall management and development of a company or organization.

International Branch Manager

Manage a business operation or market entry in a foreign market.

Business Track

This is the program in question. It combines management, finance, marketing, economics, and entrepreneurship, with a progression toward more strategic coursework.

 

A third year focused on the business world

The third year includes, among other things, International Business & Ethics, International Finance and Career Research & Development, as well as a mandatory six-month internship. 

 

4th-Year Specializations

In Lyon, both the Marketing and Finance specializations include Strategic Management & Organizational Policy and Business Ethics. 

When studying abroad, students can choose majors such as Management, Entrepreneurship, or International Business depending on the partner university. 

 

Corporate Relations & Careers

The team supports students in their career planning, internship searches, interviews, and skill development. Meetings with companies and networking opportunities round out this support.

Industry Trends

FAQ

What careers can lead to executive management after completing the CEFAM program?

A path to executive leadership can begin with roles in project management, business development, finance, or consulting. These experiences provide insight into how a company operates and allow you to gradually take on more responsibility. Managing a team or a business unit can then serve as a stepping stone toward general management.

Executive management is generally a career goal. It requires in-depth knowledge of the company, its markets, and management. The CEFAM program helps students build a foundation in management and business; leadership responsibilities are then developed through experience and achieved results.

A business strategy is based on an understanding of a company’s markets, resources, and objectives. Business education helps students connect financial, commercial, and organizational issues. This big-picture perspective is useful for analyzing a situation, comparing various options, and contributing to strategic decisions.

Yes, the Business track can help students pursue a career in entrepreneurship. Understanding a market, defining a product or service offering, forecasting expenses, and growing sales are all valuable skills for starting or taking over a business. Projects and professional experiences then allow students to test their ideas against real-world realities.

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