Rentrée décalée : intégrez une école de management international
Suivre des études en management international ouvre des perspectives de carrière variées, en France comme à l’étranger. Pour vous lancer
- Spend 24 hours immersed at CEFAM
Marketing is a natural career path for graduates of the Business Track for students who wish to work on developing a brand, a product, or a digital business. Available roles span marketing, communications, e-commerce, and customer experience. They combine creativity, consumer insight, data analysis, and business objectives, often in an international setting.
Identify customer expectations, behaviors, and habits in order to tailor an offering or communication strategy. This aspect is addressed in particular in Consumer Behavior and Marketing Research.
Understanding key digital strategies, content creation, websites, and campaign performance. The course Digital Marketing course is part of the Marketing specialization.
Use data to measure performance, understand behavior, and support marketing decisions, particularly through Data Management for Business Strategies.
Develop a consistent brand positioning, plan campaigns, and tailor the message to different markets and audiences.
Propose ideas, advocate for a recommendation, and clearly present a project to a team or a client.
Adapting a marketing strategy to different markets, cultures, and consumer behaviors. Since the entire CEFAM program is taught in English in an international environment, this aspect is addressed throughout the program.
Marketing Manager
Defines and implements marketing initiatives for a brand, business, or market.
Brand Manager
Leads the branding, image, and development of a brand.
Product Manager
Monitors the development and performance of a product or product line.
Marketing Project Manager
Coordinates campaigns or projects involving multiple teams and vendors.
Digital Marketing Manager
Manages marketing initiatives on digital channels and analyzes their performance.
Event Manager
Plans and coordinates events related to the brand, customers, or communications.
The primary pathway to these careers. From their very first years, students study subjects such as marketing, management, communication, and the international business environment.
Marketing Specialization in the 4th Year in Lyon
It includes, in particular:
Majors at Partner Universities
In the fourth year of study abroad, possible specializations include, among others, Marketing and, depending on the university, Sports Marketing, Arts & Entertainment, or Hospitality and Tourism Management.
Work Experience
The program includes a mandatory six-month internship in the third year, followed by a capstone internship for students completing their fourth year in France. These experiences allow students to explore various careers in marketing and digital media.
Suivre des études en management international ouvre des perspectives de carrière variées, en France comme à l’étranger. Pour vous lancer
S’envoler vers les États-Unis pour y réaliser ses études supérieures en management international fait rêver de nombreux jeunes. La qualité
Vous avez pour ambition de créer votre entreprise, en France ou ailleurs dans le monde ? Un cursus de bachelor
Depending on their specialization and experience, graduates can pursue roles such as marketing specialist, marketing project manager, or assistant product manager. They can then advance to managing a brand, a product line, or a marketing team, whether in a company or an agency.
The Business track can be supplemented with a specialization in Marketing. To develop a digitally focused profile, it is helpful to combine coursework with internships and real-world projects, such as online campaigns, performance analysis, or brand visibility initiatives. Hands-on experience with these tools reinforces the skills acquired in the program.
Yes, a background in marketing and management can lead to roles related to customer relations, customer loyalty, or improving the customer journey. These roles require an understanding of customer expectations, the ability to analyze customer feedback, and the ability to coordinate efforts with sales and digital teams.
Digital marketing uses digital channels to promote an offering, attract prospects, and build relationships with them. The customer experience encompasses all interactions with a company—before, during, and after a purchase. These two areas complement each other to provide a consistent customer journey and foster customer loyalty.
