Business Track
A program focused on management, finance, marketing, and entrepreneurship. With its strong international outlook and the opportunity to earn a dual degree in the U.S. or Canada, this track prepares tomorrow’s leaders to succeed in a global and competitive environment.
3 Years to Build Your Foundation
During your first three years at CEFAM in Lyon, you’ll develop a strong foundation in business, management, and general education, all taught 100% in English. Classes are dynamic, participative, and designed to help you think critically, collaborate across cultures, and act with purpose.
Professional experience is an integral part of your journey: you’ll complete two mandatory internships, gaining up to eight months of real-world experience in France or abroad before graduation.
1 or 2 Years to Specialize and Go Global
After three years in Lyon, you’ll choose the international path that matches your career ambitions:
Study in the United States
Spend one year at one of CEFAM’s six AACSB-accredited partner universities and earn an American BBA as your second degree.
Study in Canada
Join the University of New Brunswick for one year and earn an AACSB-accredited Canadian MBA, combining academic rigor with hands-on business insight.
Continue at CEFAM in Lyon
Stay in France for your 4th year and pursue the MSc program, earning a French State-certified Professional Master’s degree in Marketing or Finance.
Experience the American education model
International Immersion
Experience an enriching student life at the heart of a multicultural campus with students from more than 25 nationalities. From your very first year, 100% of classes are in English, creating an authentic international environment that prepares you to work anywhere in the world.
100% In-Person Classes
We believe your future is built not behind a screen, but through face-to-face learning, intercultural exchange, and meaningful connections with professors and classmates.
No Pain, No Gain
At CEFAM, success is built on commitment and personal support. Expect about 40 hours per week of classes and individual study — a demanding rhythm that reflects real professional life and ensures success without borders.
DUAL DEGREE
The Best of Both Worlds – a unique combination of a French degree focused on employability through hands-on professional skills, and a BBA that meets the high standards of the American education system, backed by AACSB accreditation. For 40 years, CEFAM has proudly pursued its mission: combining academic excellence with a global outlook.
Upon completing the Business track at CEFAM, you earn a Level 7 degree officially certified by the French State, registered in the National Directory of Professional Certifications (RNCP).
This means the degree:
- Is validated by France Compétences, the national public authority,
- Is equivalent to a Master’s level (Bac +5)—achieved in just 4 years,
- Offers recognition in the global professional world,
- Can be used to work internationally or continue further studies
Thanks to CEFAM’s partner universities, students also earn an American or Canadian degree:
- BBA (Bachelor of Business Administration) or MBA, Awarded by an AACSB-accredited university, a globally recognized mark of excellence.
Courses
From the very start, you dive into the fundamentals of business:
> Introduction to Financial Accounting I
> Principles of Microeconomics
> English Composition I
> Communication & Academic Methodology
> Basic Quantitative Foundations for Business I
> Business Computer Applications
> Foreign Language Module
> Principles of Marketing
> Introduction to Financial Accounting II
> Principles of Macroeconomics
> English Composition II
> Introduction to Management Information Systems
> Basic Quantitative Foundations for Business II
> Introduction to Management
> Introduction to Managerial Accounting
> The art of American Public Speaking
> Career Research & Development
Mandatory 2-month internship
Guided by the Career Research & Development module, this internship provides students with their first professional experience. It includes a written report oral defense, and personalized support.
The program explores the major economic, cultural, and social dynamics:
> Introduction to the Legal Environment of Business
> Business Statistics
> Introduction to Managerial Finance
> American History
> Organizational Behavior
> International Marketing
> Quantitative Techniques
> Intermediate Macroeconomics
> Intermediate Managerial Finance
> American Literature
> Intellectual Heritage
> Dimensions of Diversity
> TOEFL Preparation
Your second year is meant to deepen technical knowledge and refine professional goals.
Optional 2-month internship
1 semester in class, 1 semester in the workplace.
> Art History
> Environmental Science
> International Business & Ethics
> The Legal Environment of Business
> Issues in International Politics
> International Finance
> Career Research & Development
6-month mandatory internship
integrated into the Career Planning & Management module Complete with
a written report, oral presentation, and personalized coaching.
Your final year is a full immersion at one of our prestigious U.S.
partner universities.
This is where you choose your path and tailor your expertise to your career goals.
Majors available:
Marketing · Finance · Entrepreneurship · International Business ·
Management · Human Resources · Risk Management · Logistics
& Supply Chain · Management of Information Systems · Hospitality
& Tourism Management · Arts & Entertainment · Sports Marketing.
You can even double major for a competitive edge.
All courses count toward your French-American double degree,
giving you the best of both worlds.
Still fully immersed in the American-style learning model
TWO MAJORS TO CHOOSE FROM
Marketing Major:
> Operations & Supply Chain Management
> Consumer Behavior
> Advertising
> Sales Management & Negotiation
> Data Management for Business Strategies
> International Economics
> Strategic Management & Organizational Policy
> Business Ethics
> Digital Marketing
> Marketing Research
Finance Major:
> International Economics
> Strategic Management & Organizational Policy
> Business Ethics
> Financial Planning & Analysis
> Intermediate Financial Accounting I
> Operations & Supply Chain Management
> Intermediate Financial Accounting II
> Sustainable finance
> Information Technology for Finance
> Portfolio Management
6-month graduation internship
Part of the Global Career Development Internship, including a thesis, oral defense, and personalized guidance.
The Business Track at CEFAM is more than a program, it’s a transformative experience that blends theory, practice, and international exposure.
Learn differently. Lead globally. Study the American way – at CEFAM.
Ready to Start Your Journey?
For more information or to contact our admissions team: cecile.maury@cefam.fr
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